
Elegance Formula: The Golden Rules of UI Design
The 4 core strategies of successful interface design: visual hierarchy, simplicity, consistency, and emotion. A balanced union of aesthetics, psychology, and technology.
Personalized product recommendations that lift basket size and conversion.
Finding what a customer came for matters; so does meeting the product they did not think to look for. Recommendation engines rearrange your catalog for every visitor.
We pick the approach that fits your catalog size and data volume: collaborative filtering that learns from purchase behaviour, content-based matching on product attributes, or a hybrid of the two. Cold start, out-of-stock items, and seasonality are accounted for from the start.
We follow the outcome with measurement: we validate the effect on basket size, click-through, and conversion with A/B tests, and improve the engine from the data.
Discover ideas, research, and stories from the Novexing team.

The 4 core strategies of successful interface design: visual hierarchy, simplicity, consistency, and emotion. A balanced union of aesthetics, psychology, and technology.

The right questions to ask during a web project briefing and the process of deeply understanding client needs.

Web security fundamentals: common threats, protection layers, and a developer security checklist.