YOUR PROJECT COMPASS
Set your project priorities and let us create a personalized brief for you.
SET YOUR PRIORITIES
Adjust the priority level of each area with + and - buttons.
Corporate identity, professional appearance and brand credibility come first; requires intensive design and visual detail. No direct conflict with other areas, but consumes points from the pool. Standard level is sufficient if your target audience is not corporate clients.
Requires conversion-focused page structures, persuasive copy and strategic CTA placement. May conflict with Visual Impact when increased — heavy animations lower conversion rates. Priority can be reduced if you have no e-commerce or lead generation goals.
Requires custom animations, creative transitions and a unique visual language; the most development-intensive area. Conflicts with Speed, Discoverability, Sales and Access when increased. Keep high if brand differentiation is critical, lower for content-focused sites.
Requires technical SEO infrastructure, structured data and content optimization. Conflicts with Visual Impact when increased — heavy animations negatively affect SEO performance. Priority can be reduced if you rely on referral or direct traffic.
Requires code optimization, asset compression and performance engineering. Conflicts with Visual Impact when increased — complex animations slow page speed. Critical for high-traffic or mobile-heavy sites, flexible for portfolio sites.
Requires multi-language infrastructure, WCAG compliance and responsive engineering. Conflicts with Visual Impact when increased — complex animations hinder accessibility. Keep high if you target international markets or public/corporate audiences.